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Latest news
OTOP to be on JETRO's website
BANGKOK, Nov 25 (TNA) - The Japan External Trade Organization (JETRO) is helping promote Thai products ...
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Background About OTOP
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1. BACKGROUND OF JETRO'S SUPPORT ON OTOP ACTIVITIES
The One Village One Product movement was originally started in Oita Prefecture in Japan. The purpose of this campaign was to ‚
improve upon/refine the locally available resources and produce goods that are acceptable internationally.
Inspired by this idea, the Thai government has been promoting the local industry through the manufacturing of attractive
specialty products based on the abundant native culture, tradition and nature. This campaign is called‚
One Tambon One Product (OTOP) in Thailand because the target area is the administrative unit called ‚Tambon,
which is the equivalent of village or town in English.
JETRO launched a one-year programme to support Thailand's development of OTOP and promote OTOP products in the
Japanese market from January to December 2002. The targeted industries include textiles, wooden products, baskets,
ceramics and mulberry papers. In conducting this programme, JETRO has coordinated with the OTOP committee,
Department Export Promotion, and other related organizations in Thailand and Japan.
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2. Outline of JETRO's support on OTOP activities
I. Experts Visit to Thailand
JETRO has been introducing local specialty products from the ‚One Village One Product in Thailand to the
Japanese market since March, 2002. The range of products includes textiles, hand-made papers, basketry made
of bamboo and other plants, ceramics and wood products. Experts who are active in the field of artifacts in Japan have
been coming to Thailand to take part in the search/development of products that fit the life style in Japan. The expert team,
comprising designers, buyers and magazine stylist has visited Nan, Chiang Mai, Lumpun, Roi Et, Surin, Burirum, Ang Thong,
Suphanburi, and Chonburi Provinces. The collected product samples totalled 600 items including
1. Fabric (silk/cotton): 130 items
2. Basket: 110 items
3. Saa Paper: 80 items
4. Ceramic: 180 items
5. Wooden product: 100 items
In the meantime, the seminar on ‚Japanese Market Trends, Marketing and Design ü Exploring the possibility of
OTOP was organized at the Department of Export Promotion (DEP), the Ministry of Commerce.
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II. Prototype Making
Expert team creates concept design for product development utilizing OTOP. Mr. Yoshiyuki YAMANE, a JODC
design expert based in Thailand, together with village producers jointly make prototypes in accordance with the concept design.
Experts will hand over the design rights to be open to public in Thailand. The number of prototypes are 30 items.
On August 15, 2002, Mr. Yoshihiro OTSUJI, President of JETRO Bangkok together with Mr. Yamane,
a JODC expert in product design called on Prime Minister Thaksin Shinnawatra to present product samples and
prototypes at the Purple Room, Thai Koo Fah Building, the Government House.
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III. ‚One Village One Product in Thailand Sample Exhibition in Tokyo, Japan <25-28 September 2002>
The collected product samples and prototypes were displayed at the Spazio 1 Exhibition Center, Ebisu,
Shibuya, Tokyo, aiming at building good image of OTOP, especially to mass media; and promoting business
possibility for OTOP movement. The products showcased at the exhibition included silk and cotton textiles,
Saa Paper products, basketry made of bamboo and other plants, ceramics, wood products. Moreover,
the monitoring survey on displayed samples and prototypes has been conducted with Japanese buyers.
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IV. Guidance for Product Development
At the seminars organized by JETRO in Bangkok, Chiang Mai, Khon Kaen, and Hat Yai provinces,
JETRO has invited a JODC Design Expert to give village producers and SME entrepreneurs the guidance for product development.
Seminar on "Product Development Targeted at the Japanese Market" on November 26, 2002 at the
Department of Export Promotion, Ministry of Commerce
Seminar on "Product Development Targeted at the Japanese Market" on December 16, 2002 in Chiang Mai
Seminar on "Product Development Targeted at the Japanese Market" on December 20, 2002 in Hat Yai, Songkhla
The prototypes and results of monitoring surveys will also be publicized in ‚Made in Thailand, organized by
Ministry of Commerce from 15-24 November 2002 at Hall 1-4, Impact Exhibition Hall, Muang Thong Thani,
as proposals for OTOP product development as part of OTOP movement.
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V. Distribution Promotion
JETRO will promote distribution of OTOP with using JETRO's facilities; (1)inviting one village producer to Japan for
business and (2)joining ‚Bangkok International Gift & Houseware 2003 organized by Ministry of Commerce.
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